When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
Long before Snoop Dogg was even a little bitty puppy, Willie Nelson was already huffing and puffing with the best of them. Sparking up with the country music icon was (and remains) the thrill of a lifetime for anyone who enjoys relaxing in a similar fashion as Mr. Nelson. Not since Charlie Brown’s friend Pig-Pen has there ever been more smoke surrounding somebody as Willie Nelson on a tour bus—any tour bus.
After launching Willie’s Reserve, his hugely popular cannabis brand and leading it to unprecedented heights, Willie and his wife Annie Nelson expanded by introducing a second brand, Willie’s Remedy, that will only feature CBD (non-psychoactive) products. The company sells CBD-infused coffees, teas and oils all over the US.
Annie explained the thinking behind the brand. “The Willie’s Remedy line is a purposeful departure from Willie’s Reserve,” she said. “It’s not about getting high. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation, and everyone in between.”
Next time you find yourself on the road again, you may want to stock up on some of Wille’s Reserve coffee in a hot thermos. Who needs a tour bus, anyway?
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.