When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
Almost as famous as her long litany of Academy Award-nominated acting roles is Nicole Kidman’s flawless, translucent complexion. I mean, that unbelievably blank canvas, devoid of even the slightest wrinkle or blemish, is among the great wonders of the world. And now, the talented Aussie superstar has entered the CBD marketplace in a major way by joining forces with CBD beauty and wellness brand SeraLabs as its global brand ambassador as well as strategic partner for the company’s topical line, Seratopical, that includes everything from CBD facial oil to CBD foot spray. No one can ever say of Kidman she didn’t have range.
Kidman’s global popularity—and otherworldly mug—should make her relationship with Seratopical a no-brainer win-win all around. Country music superstar Keith Urban’s wife revealed there was an added reason why she may be so pleased with her latest business partnership. “I love the emphasis SeraLabs has on fostering women leaders within the company,” Kidman said. “I’ve been really proud in the last several years to make career and business choices that my girls would look at in the future and be proud of and say, ‘Yep, that’s my mama!’”
To prove how truly fearless she is and the whole is-there-anything-she-can’t-do-of-it-all, Kidman’s next role is portraying no one less iconic than Lucille Ball. I mean, there’s range and then there’s Nicole Kidman. Get the popcorn ready.
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.