When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
What becomes a legend most? That was Blackglama’s unforgettable catchphrase of Hollywood icons draped in furs in their iconic (and very era specific) advertising campaign. Today what becomes John Legend most is apparently being a true advocate—and investor—in the CBD marketplace.
In 2019, Legend partnered with PLUS Products on a line of CBD edibles, and he hasn’t looked back since. According to the E.G.O.T. winner, he’s always been a believer in the power of CBD. “I’ve been a believer in the benefits of CBD for some time,” Legend said. “I was drawn to the Plus team because they’re an innovative, family-run company and they use science to deliver a consistent, high-quality product. I appreciate that they’re committed to setting a high standard within an industry that has to date been fairly unregulated.”
Legend explained a bit more at PLUS Product’s launch event. “My wife [model Chrissy Teigen] and I also love the values of this company. We love that they’re committed to research, science and doing the work to back up the anecdotal claims that a lot of people think they know about CBD. They want to make sure people are taking the right doses. So, we really respect the values of this company. You know, my very first album was called Get Lifted, but I’ve never had a CBD partnership before. I’ve finally found a company that I really wanted to work and grow with. Let’s keep getting lifted.”
Sounds like John Legend is more than ready for liftoff.
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.