When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
Say what you will, but Melissa Etheridge is a legit rock star. The Grammy-winning superstar also penned (and sung) what may be the best tune ever written and recorded about longing, “Come To My Window.” After famously coming out in the mid-1990s, Etheridge became a de facto LGBTQIA+ activist just by existing, and in 2004 was diagnosed with breast cancer, a development that led her to becoming an advocate for medicinal marijuana as well as CBD.
The platinum-selling, guitar-playing musician has launched something that’s simultaneously shocking and logical: CBD-infused wine. As a longtime resident of California and a huge believer in CBD, she simply combined the two to launch her company Etheridge Farms. So, who’s her ideal customer for this new non-psychoactive CBD wine? “My wine is for the person who’s looking to unwind at night and not have a couple of drinks and feel like crap in the morning.” Cheers!
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.