The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of hemp oil/CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The PuraPhy 20 list below ranks some of the biggest athletes on the planet based on just how influential they are in shaping public opinion about the use of hemp oil/CBD and how it impacts both the exploding industry as well as the sports and pop cultural zeitgeist in the US and beyond. From David Beckham to Rob Gronkowski and from Megan Rapinoe to Paul Pierce, the roster of superstar jocks who use and love CBD is as eclectic as one might expect. And then some.
BY RICHARD PÉREZ-FERIA
It’s curious, if you Google “Ross Rebagliati,” the first thing you see isn’t that he’s a former Olympic snowboard gold medalist for his native Canada, but, rather, that he’s the inspiration behind the infamous “Ross Rebagliati Rule,” what The New York Times dubbed the ruling that saw the International Olympic Committee officially ban cannabis use.
With all that noise behind him, Rebagliati says he launched Legacy Brands “to offer CBD products for the athlete in all of us” including CBD-infused snack bars and energy drinks. Quite a pivot from the headlines he generated nearly a quarter-century ago.
To me—now and then—Ross was and is boss.