When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
Another unexpected celebrity with apparent rock star aspirations is former Disney star, Bella Thorne. Perusing Forbidden Flowers, her cannabis brand’s website, reveals a gorgeous black-and-white portrait of a happy Thorne sticking out her tongue defiantly and revealing a nose ring. Rock star vibes all the way—well, if rock stars ever looked like perfectly drawn Disney princesses.
So how is Forbidden Flowers different than say the hundreds of competitors? According to the brand, Forbidden Flowers and the former star of Dirty Sexy Money have a lot in common, mainly they both aim to be sexy, cheeky, and an embodiment of Thorne’s free-spirit nature. The Forbidden Flowers founder is unapologetically feminine, authentic, raw, and says she has historically loved the medicinal properties of the plant. Her partner in this venture is Glass House Farms and Thorne told Forbes recently they’re launching full CBD product lineup very soon.
Looks like Ms. Thorne is getting ready to become the bella of the (CBD) ball. How awesome is that?
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.